World Health Organization Fears E-Cigs – Because of their Shape

WHO Cautions Against E-CigarettesThe Surgeon General and World Health Organization have historically worked towards reducing smoking once the ill-effects were fully revealed, and they’ve done so with a solid degree of success. Statistics from the 1970’s show that 2 out of 5 US adults smoked cigarettes regularly. Today, that number is reduced to 1 in 5. That’s a hugely significant – and impressive – reduction in tobacco smoking.

The only problem is that they have run out of ideas to reduce it further. Smoking is banned in public establishments, graphic warnings appear on the cartons, and anti-smoking campaigns consistently get the message out to a wide audience. Yet there was close to zero forward progress in 2011 and 2012, and very little reduction in smokers overall since around 2005. This paints a picture of a campaign that’s stagnating without fresh ideas or developments.

Cue e-cigarettes, a new way delivering nicotine to the system. While there have been numerous products that achieve this through patches, gum, lozenges, and so on, e-cigarettes mimic the habitual side of smoking while also helping taper off nicotine addiction in a healthy, non-carcinogenic way. While fresh data is not available on the statistical effect of electronic cigarettes, it’s clearly caught on and has gained serious attention.

Despite this, WHO takes issue with them; not over health or safety concerns, but because they’re worried that the design of electronic cigarettes will remove the “bad” or “uncool” stigma that they’ve worked so hard to generate. Yes, that’s right: The World Health Organization is against electronic cigarettes because of how they look.

Palm, meet face.

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